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Privacy Policy

The Mutual UFO Network, Inc., a non-profit, 501-(c)3 corporation organized and existing under the laws of the State of Texas (”MUFON”), operates a social commerce network Web site located at and any other MUFON-branded services provided to you by MUFON (the MUFON Web site and other MUFON-branded services are together referred to as the “Web site”). The Web site is an online service that connects our members together both socially and economically. MUFON members can profile their lives online, view each other’s profiles, and connect with others around shared social and economic interests. MUFON members can make unlimited friends and connections and then use those connections to connect personally and do business with others on a whole new level. MUFON members can change their profile information at any time and can control how other members and the service communicates with them.

This Privacy Policy provides MUFON’s policies and procedures with respect to the collection and use of your personally identifiable information as a user of the Web site, as well as what choices you have about its use. Use of the Web site is governed by the TERMS OF USE, located at, which incorporates this Privacy Policy specifically by reference. In this regard, acceptance of the TERMS OF USE constitutes acceptance of this Privacy Policy, all as expressly provided in the TERMS OF USE.

By accepting the TERMS OF USE and therefore this Privacy Policy, you hereby confirm that you know that the Web site is a Web site operated by MUFON, Inc. in the U.S., and you consent to the transfer of your personal data to the U.S., where your personal data will be subject to U.S. law and if you live outside of the U.S., where the level of data protection may be different compared to your country.

MUFON places the highest priority on online privacy. If you have any questions concerning this Privacy Policy, please E-mail us at

Minors: Minors—as defined by the laws of your jurisdiction—are prohibited from using this site. We do not knowingly collect information from any minor.


Registration Information

As described in the TERMS OF USE, you may use the Web site as a “Visitor” (which means you are just browsing the Web site) or a “Registered Member” (which means you have registered as a member of the Web site). In order to register as a member of the Web site, you must complete the online registration form and create a password and unique user name. During registration, you are also required to give personally identifiable information including your first name, last name, E-mail address, state, postal code, and date of birth. We use this information to authenticate users and to send notifications to those users relating to the Web site. Some of your registration information also becomes part of your Personal Profile.

Personal Profile Information

If you are a Registered Member, you have the option to provide profile information about yourself, such as your personal interests, gender, age, education and occupation, which refer to as your “Personal Profile.” We encourage you to submit relevant information so we can provide you with a more personalized experience on our site. We are not responsible for the personally identifiable information you choose to submit in your Personal Profile. When you update information, we usually keep a copy of the prior version for our records.


If you are a Registered Member, you have the option to add one or more pictures to your Personal Profile. Each picture can be designated as public or private (in which case, only your “friends” can see the picture). You also can designate one picture as your “Main Profile Picture.” Your Main Profile Picture (if you provide one) is always viewable by Visitors and Registered Members.

Promotions, Contests, or Surveys

From time to time you may be offered the opportunity to participate in a promotion, contest, or survey on the Web site (we will refer to all of these activities as “Promotions”). If you participate in a Promotion, we (or a third party identified by MUFON), may request additional information from you—including personally identifiable information.

Invitations and Other Communications to Non-Members

We may offer you a referral service to tell a friend (on the Web site, “Friends” are also referred to as “Connections”) about our site. If you choose to use our referral service, we will ask you for your friend’s name and E-mail address. We will automatically send your friend an initial E-mail inviting him or her to visit the Web site. MUFON will store your friend’s name and E-mail address so that your friend may be added to your “friend’s list”, and to send reminders of the invitations. MUFON will not sell the E-mail addresses you provide for referrals or use that information to send any other communication besides invitations and invitation reminders. Recipients of invitations from MUFON will be able to contact us at to request that we remove this information from our database.

Information from Other Sources

From time to time, we may receive information about you from other sources and add it to our account information. For example, we may receive confirmations or other feedback from third parties engaged in Promotions. Additionally, we may purchase demographic information about you to allow us to provide you with personalized offerings. We also may obtain search terms and search result information from some searches conducted through the Web search features; search results and links, including paid listings (such as sponsored links from Google™).

Web site Traffic Information

We may also collect and analyze the Internet protocol (IP) address used to connect your computer to the Internet, login, E-mail address, password, computer and connection information, browser type and version, operating system. We also we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. We collect this information from Visitors and Registered Members, typically through automated methods.

Cookies and Pixel Tags

A cookie is a small piece of information that a Web site can send to your browser and may then be stored on your computer’s hard drive. It acts as an anonymous tag that identifies your computer, but not you personally. A pixel tag, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of the Web site but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous Web site visit and certain features of the Web site may not be available.

Third-Party Advertisers

The advertisements appearing on this Web site may be delivered to users by our advertisers. We share Web site usage information about users for the purpose of targeting our advertisements on the Web site.

Our partners may use cookies and/or clear GIFs. These cookies and clear GIFs allow the ad server to recognize your computer each time they send you an online advertisement. In this way, ad servers may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on.

This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you. The information that our advertisers collect and share through this technology is not personally identifiable. This privacy statement covers the use of cookies by MUFON and does not cover the use of cookies by any advertisers.

We may transfer personal information to certain of our advertisers that you have explicitly requested to receive information from. It will be clear at the point of collection who is collecting the personal information and whose privacy statement will apply.


Personal Information Always Shown

Registered Member information is displayed to people in order to facilitate user interaction in the MUFON eCommerce community. The following personal information is always viewable by Visitors and Registered Members: your display name and Main Profile Picture. To facilitate searching and finding friends and acquaintances on the service (discussed in more detail below), the Web site allows users to search for other members using criteria, such as first and last name, age, E-mail address, and schools and/or companies where users may have attended or worked, but only if and to the extent that you provide such information. The following sections describe additional information that may be viewable by others.

Viewing Personal Profile and Other Information

Visitors and Registered Members each by default may view all of your Personal Profile information (other than your date of birth), Registration Information, your presence online, who are your “friends,” and your pictures (including your Main Profile Picture). You may, however, restrict access to this information through MUFON’s “Privacy Settings” in the following ways:

• You may hide your presence online (that is, designate that others will not be told by MUFON that you are currently online and actively viewing the Web site).

• You may specify who can view your birthday: (a) only you; (b) only your friends; or (c) Everyone. By default, Visitors and Registered Members (including your friends) can see your birthday.

• You can specify who can see your Personal Profile: (a) everyone (which is the default setting) or (b) only your friends. If you specify that only your friends can view your Personal Profile, then the only information about you that will be displayed is your Main Profile Picture (if you provide one) and your display name.

• You also may designate one or more Pictures as “Private.”

Searching Personal Profiles

The Web site includes features that allow Visitors and Registered Members to search for your profile based on your first name, last name, display name, E-mail address, state, city, zip code, country, date of birth, gender, age, your “Friends” and all your Personal Profile Information. If your Profile matches the search criteria it will be listed in the search results. As noted above, the information presented with your profile depends upon your privacy settings, and whether the person conducting the search is a Visitor, Registered Member or your “friend.” (Note: certain information about you, while not displayed, may be discoverable by specific or repeated searches).

Service Providers

We may use third parties to provide certain administrative and service-related services on our site. These third parties may have access to all of your personal information. These third parties are prohibited by law from using your personally identifiable information for any other purpose.

Promotional Offers

Occasionally we may send offers on behalf of other businesses. When we do this, we do not give that business your name and address. Participation in these surveys or contests is completely voluntary and you, therefore, have a choice whether to disclose this information. The requested information typically includes contact information (such as name and address), and demographic information (such as zip code). Unless we provide you notice of other terms, this Privacy Policy will control the disclosure and use of the information collected during the Promotion.

Providing Personalized Services to You

We store information that we collect through cookies, log files, clear gifs, Internet Traffic Information, and/or third-party sources to create a “profile” of your preferences. We tie your personally identifiable information to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the site for you. We use cookies and pixel tags to identify you as a return visitor and optimize and track your use of the Site. Doing so helps us provide enhanced features such as accelerated purchasing, customized and personalized shopping suggestions, personalized greetings, and storage of items in your shopping bag between visits.

We use clear gifs in our HTML-based e-mails to let us know which e-mails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We also use this information, which does not alone identify individual users, to analyze trends, administer the site, to track users’ movements around the site, and gather demographic information about our user base as a whole. If you would like to opt out of these e-mails, you can do so in the “Your Account Settings” area of your Personal Profile.

We set a persistent cookie to store your passwords, so you don’t have to enter them more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

Some of our business partners (e.g., advertisers) use cookies on our site. We have no access to, or control over, these cookies, and their use of cookies is subject to their own privacy policies, not the MUFON Privacy Policy.

Business Transfers

To improve the offerings and selection at the Web site, we may occasionally acquire subsidiaries or particular business units that may be bought by or merged with another entity, entities, or individuals. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any preexisting privacy notice(s) (unless, of course, the customer consents otherwise). Also, in the event that MUFON or substantially all of MUFON’s or the Web site’s assets are acquired, all customer information will of course be one of the transferred assets. MUFON reserves the right to transfer personal information to a successor in interest that acquires rights to that information as a result of the sale of MUFON or substantially all of its or the Web site’s assets to that successor in interest.

Aggregate Information (non-personally identifiable)

We share aggregated demographic information about our user base with our business partners (including our advertisers). When sharing this information, we do not identify individual users.

Law Enforcement; Protection of MUFON Inc. and Others

It is sometimes necessary to release account and other information when we believe it is appropriate to comply with the law; enforce or apply our terms of use and other agreements; or protect the rights, property, or safety of MUFON, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Under no circumstances, however, does this include selling, renting, sharing, or otherwise disclosing personally identifiable information from clients for commercial purposes in violation of the commitments set forth in this privacy policy. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or (1) to conform to legal requirements or to respond to a subpoena, search warrant or other legal process received by MUFON, whether or not a response is required by applicable law; (2) to enforce the MUFON TERMS OF USE or to protect our rights; or (3) to protect the safety of members of the public and users of the service.

With Your Consent

Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to elect whether or not to share the information.


Communications Choice/Opt-out

Other than Service-Related Announcements and Customer Service communications (each described below), you may elect not to receive updates or notifications from MUFON by unchecking “Send Me All Notifications” on your account’s “Account Settings” page. You also may elect to receive only specific types of notifications, by checking one or more of the options available in “Account Settings.”

Special Offers and Updates

We will occasionally send you information on products, services, special deals, promotions. You can sign up for these e-mails from us on our registration page. Out of respect for your privacy, we present the option not to receive these types of communications. Please see the “Your Account Settings” area of your Personal Profile.


If you wish to subscribe to our newsletter(s), we will use your name and E-mail address to send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe. Please see the “Your Account Settings” area of your Personal Profile.

Service-related Announcements

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an E-mail. Generally, you may not opt-out of these communications, which are not promotional in nature.

Customer Service

Based on the personally identifiable information you provide us, we will send you a welcoming E-mail to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by E-mail or telephone, in accordance with your wishes. Generally, you may not opt out of these communications, which are not administrative in nature.


Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by MUFON. Please be aware that MUFON is not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave the Web site and to read the privacy statements of each and every Web site that collects personally identifiable information.

This privacy statement applies only to information collected by this Web site.

Co-Branded Sites

This Web site may contain links to other sites that are co-branded together with a third party. In such cases, MUFON may or may not be responsible for the privacy practices of such co-branded sites. If MUFON is responsible for the privacy practices, then this Privacy Policy will apply. If MUFON is not responsible for the privacy practices and if the third party is not MUFON’ agent or service provider covered under this Privacy Policy, then MUFON is not responsible for the privacy practices of such site. Again, we encourage you to be aware when you leave the Web site and to read the privacy statements of each and every Web site that collects personally identifiable information.

Chat Rooms, Journals and Blogs, Message Boards, Classifieds and Public Forums

Please be aware that whenever you voluntarily post public information to your chat rooms, journals, blogs, message boards, classifieds or any other public forums, that information can be accessed by the public and can in turn be used by those people to send you unsolicited communications. We are not responsible for the personally identifiable information you choose to submit in these forums.


The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of member information at any time.

 If you have any questions about security on the Web site, you can send an E-mail to us at


You may correct, update or delete your Profile information, and update your registration information (other than with respect to your username) by logging into your account and accessing the “My Home” option (available when logged in and viewing your Home Page).


You always have the right to refrain from providing any information (other than information required for registration). This may have an impact on use of the Web site and on the ease of making, or ability to make, purchases or taking advantage of certain unique features of the Web site. By providing information about third parties, you represent that you have all necessary authority and/or obtained all necessary consents from such person to authorize us to collect, use and disclose the information of such third parties. All such information shall be governed by the terms of this Privacy Policy.

Customer Communication

If you do not want to receive E-mail or other mail from us (other than required service-related announcements described above), then please adjust your account setting regarding E-mail contact preferences (please see the “Your Account Settings” area of your Personal Profile). You cannot waive the applicability of the Terms of Use and other legal notices, such as this Privacy Notice, and if you elect not to receive those notices, they will still govern your use of the Web site, and it is your responsibility to review them for changes.

Cookie Choices

All Web browsers have the ability to accept cookies, reject cookies, or to prompt the user before accepting them. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, affecting the acceptance of cookies means that you may not be able to use such important features as accelerated ordering unless you leave them turned on.

Anonymous Browsing

A large number of products may be accessed without the use of cookies, or anonymously. In addition, the Federal Trade Commission provides useful information about online privacy on its own Web site, “Site Seeing on the Internet.

Changes in this Privacy Policy

If we decide to change this Privacy Policy, we will post the modified Privacy Policy on this Web site to make users aware of what the changes are so users will always be aware of what information we collect, how we use it, and when we may disclose it.

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. A user is bound by any minor changes to the policy when she or he uses the Web site after those changes have been posted. If, however, we are going to use a Registered Member’s personally identifiable information in a manner materially different from that stated at the time of collection, we will notify by posting a notice on the Web site for 10 days.

Contact Us If you have any questions or suggestions regarding our Privacy Policy, please contact us at: 4630 Airport Road, Office 101, Cincinnati, OH 45226; and